Viva Magenta

After what feels like years of neutrals in the limelight, we are stepping back into dramatics with Pantone’s color of the year: Viva Magenta. “An unconventional shade for an unconventional time,” the company writes. The world’s leading authority on color uses its expertise to help professionals and homeowners make informed decisions about upcoming trends for interiors, fashion, and branding. Here, we explore Pantone’s top pick for 2023. PANTONE 18-1750 Viva Magenta is a bright, crimson red, chosen for its balance of power and softness. “In this age of technology, we look to draw inspiration from nature and what is real,” writes Leatrice Eiseman, executive director of the Pantone Color Institute. “PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.” The company goes on to write, “In this year’s Color of the Year selection process, Pantone observed a heightened appreciation and awareness of nature represented by countless lifestyle trends. We’re incorporating more living things into our homes, such as plants, florals, living walls, and restorative outdoor spaces. We’re finding newfound enjoyment in travel, sports, and outdoor recreation after pausing these activities during the pandemic. We’re more careful to protect our bodies as a result of the public health crises—we look to apply and ingest trusted, life-giving ingredients. All of these lifestyle trends speak to the heartiness of natural forces.”Go bold and add a lush velvet couch in this color, or start small with pillows or florals. With Viva Magenta, a little goes a long way.PANTONE COLOR THAT PACKS A PUNCHviva magentaRobin Cushing1-250-415-1510www.RobinCushing.comBUYING - VANCOUVER ISLAND - SELLINGColdwell Banker Oceanside Real EstatePowered by TCPDF (www.tcpdf.org)